07_edited.jpg

The Brand Identity,
Brand Book and Guidelines

Landscape Book Mock-Up Set by Punedesign. Envato Elements. Elements.elements.com. Browse Bibliography section for more info.

The Norta brand book and guidelines

Using visuals to convey the values of the culture, the folk dances, the traditions, and other factors is arduous, especially when there is a such a strong culture as well as a goddess to represent. The brand was rendered around ornaments and objects that define the strength in the South Asian feminine form, such as a "jhumkha" and a "Bindi". In order to keep the brand visually robust, respectful and intact, a brand book and guidelines were set up, making it easer for anyone to use the brand – third parties using it presentations (i.e. Sony PlayStation demos etc.). Full brand book and guidelines document is available to peruse at the end of the page. 

Screen Shot 2021-04-18 at 10.55.32 AM.pn

Landscape Book Mock-Up Set by Punedesign. Envato Elements. Elements.elements.com. Browse Bibliography section for more info.

07.jpg

Landscape Book Mock-Up Set by Punedesign. Envato Elements. Elements.elements.com. Browse Bibliography section for more info.

View the brand book

Download brand book and guidelines