Using visuals to convey the values of the culture, the folk dances, the traditions, and other factors is arduous, especially when there is a such a strong culture as well as a goddess to represent. The brand was rendered around ornaments and objects that define the strength in the South Asian feminine form, such as a "jhumkha" and a "Bindi". In order to keep the brand visually robust, respectful and intact, a brand book and guidelines were set up, making it easer for anyone to use the brand – third parties using it presentations (i.e. Sony PlayStation demos etc.). Full brand book and guidelines document is available to peruse at the end of the page.